We want to shape our brand in a way that is sustainable
and foresighting while still being fashionable.
Khadi is helping us making that a reality.
THE HISTORY OF KHADI
When the British colonization of India still took place in
the beginning of the 20th century, many Indians lost their livelihood as handwoven
spinners. As a counter strike against the colonists, the freedom fighter Mahatma
Gandhi encouraged Indians to handspin the traditional textile khadi once again.
Spinning the khadi textile
became a common factor among
all Indians that would move their
country into a new and
better future together.
The khadi handspinning was a way for Indians to see an end to dependency on
foreign rule and bridging the gap between social classes. Gandhi encouraged all
individuals of the community, rich as poor, to spin khadi. Spinning the khadi textile
became a common factor among all Indians that would move their country into a
new and better future together. Even in our globalized world it is hard for us to see
the things we have in common and often we only see the differences. Ellies and
Ivy believe that the new use of khadi can make us see the common factors we all
share even as we live in a diverse world.
ELLIES AND IVY AND KHADI
We want to shape our brand in a way that is sustainable and foresighting while
still being fashionable. Khadi is helping us making that a reality.
The most important aspect of sustainability for us is people, since this is a
sustainable area where we can actually make a difference. We want to embrace
the skill sets of our Indian partners and want to ensure they work under the best
When we travel to India we can see the difference we make in these people’s
lives. The textile industry will never be directly good for the climate, but the textile
industry is the livelihood for so incredibly many people that it would not be
sustainable to end it. Especially with our KHADI production we are able to see
how a small effort such as ordering khadi fabric and using the Indian traditional
textile in our production is making a huge difference in our khadi supplier’s lives.
The khadi spinning is their livelihood and without companies like us that want to
use it in our production, they would not be able to sustain themselves or their
The most important aspect of
sustainability for us is people,
since this is a sustainable
area where we can actually
make a difference.
At ELLIES AND IVY we have made a conscious choice to explore the
craftsmanship that India already possess and make it our own style in
collaboration with our Indian partners. We want to embrace Indian tradition for
craftsmanship and art. By doing that we see ourselves working in a very
sustainable way. We want to celebrate people and what people have to offer. We
want to tay curious so that we continuously become amazed at what India has to
offer us. That is sustainability to us.